Breakfast with the Chief – Crime is Toast

 
 
Chief Constable Bob Rich posing for the Facebook photo campaign

Chief Constable Bob Rich posing for the Facebook photo campaign

I got involved with the Abbotsford Police Foundation in advance of its major annual fundraiser Crime Is Toast – Breakfast with the Chief. The not-for-profit organization specifically wanted my help to improve its social media reach. The focus of the social media campaign was to show the community side of the police department. To do this, I created content that showed individuals, like Chief Bob Rich, engaging with the community, to showcase all the amazing work the police foundation does for the community. Above is a Facebook campaign we launched showing Chief Rich getting ready for the breakfast. These photos were released at intervals before the breakfast. The event was very well attended, and the Abbotsford Police Foundation has continued to expand its social media reach since.