My number one goal, whether I am helping a small business or non-profit organization, is to create a compelling story. All too often people try to promote themselves without giving the public a reason to care about what they have to say. From press to social media to video content, my mandate is always to put the story first. It’s about giving context, and giving the viewer reason to care. In this age of quickly consumed media, it takes more to stand out.
Consulting services include creating video and photographic content, organizing a communications strategy, creating compelling social media content, writing, public speaking, and media training. I serve clients in Metro Vancouver, BC, and remotely across Canada. Below are some examples of my work.
Help! Teeth Hurt is a campaign to create a specialized dental clinic for adults with developmental disabilities (DDs). Adults with DDs in British Columbia face enormous barriers in accessing necessary dental treatment. As communications director for the project, I am assisting with media training, web content, and government outreach. To learn more about the project, go to www.helpteeth.org.
Bard on the Beach is the largest Shakespearean festival in Western Canada. During the 2016 season, I helped maintain the Bard Blog and also created a strategic marketing plan for the annual Operas & Arias concert.
Abbotsford Police Foundation and I worked together in advance of its major annual fundraiser Crime Is Toast – Breakfast with the Chief. The not-for-profit organization specifically wanted my help to improve its social media reach. The focus of the social media campaign was to show the community side of the police department. To do this, I created content that showed individuals, like Chief Bob Rich, engaging with the community, to showcase all the amazing work the police foundation does for the community. Above is a Facebook campaign we launched showing Chief Rich getting ready for the breakfast. These photos were released at intervals before the breakfast. The event was very well attended, and the Abbotsford Police Foundation has continued to expand its social media reach since.
If you’re looking for communications assistance, contact me at firstname.lastname@example.org