Midsummer Night's Dream
While finishing my degree at UBC, I helped UBC Opera produce a social media campaign in the leadup to its 2016 production of A Midsummer Night’s Dream. The campaign I created centred around content that would be appealing to share. I produced a series of 16 images showcasing “Midsummer Facts.” We released one fact each day in the two weeks leading up to the production. These short takes were widely popular and shared across multiple university social media accounts. The campaign and the production were greatly successful, and UBC Opera sold out all three shows.